Harshil
Posted by:
Harshil Khimasia
Category:
Expert Advice
Posted on:
Dear Founders: Drag. Drop. Launch. Still Not Solving the Real Problem?
DIY tools help you launch fast — but real impact takes strategy, clarity, and deep thinking.
“Why isn't it working?”
That's the moment many founders face — quietly, and often alone. The website is there. The form works. The buttons click. But people aren't signing up, or staying, or converting.
And here's the truth:
It's not your fault — it's the process you followed.
Let's rewind: What really makes a digital experience work?
Before design. Before code. Even before branding.
There's one simple question:
What problem are you solving, and who are you solving it for?
That's the real beginning. And when approached right, it becomes a process:
- Empathize - Understand your audience: their pains, goals, behaviors.
- Define - Clearly articulate what problem your offering is solving.
- Ideate - Think through different ways you can solve that problem digitally.
- Prototype - Start low-fidelity. Layout the journey. Don't rush to polish.
- Test - Ask: Is this helping the user reach their goal easily and confidently?
Only after all this does design begin.
Only then does development start.
Only then does the tech stack matter. And at that point, you don't just have a website - you have a product with purpose.
But that's not how most sites are made.
In most cases, the process looks like this:
“I need a website → Let's open Webflow or Wix → Let's pick a template → Add some content → Done.”
What's missing is thinking.
What's missing is strategy.
What's missing is alignment with the actual goal..
And that's why even beautifully designed, technically functional sites don't move the needle.
DIY tools are amazing — but only when they follow a clear strategy.
This isn't a takedown of no-code or visual builders.
In fact, I've seen teams build powerful landing pages and MVPs using them.
But those projects worked because they started with the right thinking:
- They understood their users.
- They validated the problem.
- They had a roadmap.
- The tool was simply the final step.
So, what should founders do differently?
Here's the mindset shift that changes everything:
Start by asking: “What is the exact outcome I want this digital experience to achieve?”
Do you want users to book a consultation?
Buy a digital product?
Register for a program?
Join your community?
Understand your expertise and build trust?
Then every section, every button, every word and every click needs to be designed with that goal in mind. Not just “to fill space” on a page.
You don't need just a website.
You need a solution.
A system.
A product.
And to build that, drag-and-drop is only one tool.
But without real product thinking, it's just a shell.
Want a site that actually solves a problem?
Feel free to share your project details or any questions, and we'll get back to you shortly.